Life insurance: What’s love got to do with it?
Whether you’re protecting your kids, spouse, partner, or parents, you purchase life insurance for one simple reason: Love.
Love is braving the snow to cheer your daughter on from the sidelines, cooking your husband a gourmet dinner even though takeout is more your style, grabbing the next flight out to meet your grandson for the first time, or teaching your son how to knot a tie before his first dance.
So where does life insurance fit in? You purchase life insurance for one simple reason: Love. Because whether you’re protecting your kids, spouse, partner, or parents, you want peace of mind knowing their future is secure.
According to Life Happens’ “For Love and Money” study, 59% of people surveyed would feel more secure in their relationship if they discussed getting life insurance with their partner, and 51% say the right time to do that is before marriage.1
And while life insurance can’t guarantee your partner puts the cap back on the toothpaste, it can help ensure that financial security is one less thing to worry about. So, if you think you need life insurance — or more coverage than you currently have — now is the time to do something about it.
1Source: “For Love and Money,” Life Happens, Jan. 2022.